January 21, 2014
Coffee is one of the beverage most consumed in the world. In Puerto Rico is very popular to drink coffee anytime of the day but the packaging is not quite unique like I thought was. Most the coffe’s packaging has bold colors (red, brown and yellow) and no designs. I wanted to create a fancy but simple packaging for the coffee. Something that will stand out from the rest. Basically the packaging consist in chevron pattern and logo. But each package has different colors to identify the different flavors.
The logo was inspired from the typography of the 50s and did a simple cup to add some elegance to the branding. I choose a thin serif typeface to go with the theme of the typography. Below is a 30 sec animation for the product.