I just finished editing a 30-second commercial spot.
Client: Great, now upload it to the FTP.
Me: Sure, it should be there in about an hour.
Client: An hour!? It’s a 30 second spot!
Me: I need to render everything, then export the file, then compress the file (from 7GB to 100MB), then upload it. It might take less than an hour, but we should budget an hour to be safe.
Client: I thought it would take 30 seconds! It’s only 30 seconds long! I told the customer we’d have the ad ready in 5 minutes.
Me: Why did you tell them that?
Client: Because it should only take a minute! I was giving you an extra four!