I work in in-house and we spent three months developing a much needed rebranding for one of our company’s frontline services. This involved extensive research, focus groups, all the necessary design work, buying domains, building websites, creating social media accounts and printing marketing materials. Almost two months after final sign off, we received this email:
Client: We are really happy with the work you’ve done, but after a meeting with the council we’d like to change the name of the brand, would this be possible?
F***ing Fantastic.
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