We all have been here, potential clients loves our work, our style and they want you to do their campaign, logo, brochure or poster. And if they like it, they can use it and give you “exposure” since, well, the potential company is very popular and any designer will kill for that “exposure”. Enough! These companies with this kind of contest can stop already. Knowing that the company can pay a decent agency or designer to build a campaign, why they want it for free? I mean, they can pay a decent talented designer, sit in an office, discuss the campaign and create it. Simple like that. You don’t go to a surgeon’s office and say: “Hey, I want a tummy tuck or breast implant and IF I like the result, I will pay.” The surgeon will call a mental institution because he is going to think that you are crazy. Well it is the same situation. Fashion designer, graphic designer, interior designer, architect, writer, photographer, composer, musician and more are professional, respectful persons who loves their careers of choice. And it’s sad that big companies and clients don’t respect our work.
This week I read two articles were two designers standup their self against two potential companies. One was from adweek.com Dan Cassaro vs Showtime and the other one was from nydailynews.com Diana Rubio vs FIT and Barnes & Noble. I suggest to read both article and look what kind of action each designer did.